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Rubens Cantuni
Emmy-awarded Design Lead @ MetaLab (Articles are my own opinions). Author of the book http://designappsforkids.comhttp://rubens.design
illustration of people looking closely at an app screen
People vector created by pikisuperstar — www.freepik.com

When you want to prepare a dish for the first time, you most probably follow a recipe. You don’t just read the ingredients and smash them all together randomly, right? …


illustration of a man climbing his “career” ladder

This is one of the most popular questions I get from aspiring product designers. I’ve been in design for almost 15 years and I had the chance of experiencing a bit of everything (communication agencies, product agencies, media companies, startups, big tech…), so I think I’m in the position if…


illustration of a team working together
People vector created by stories — www.freepik.com

In the past few months, I’ve been mentoring a designer currently working at a BIG tech company in the Bay Area (a really big one that I won’t mention, of course). Over the course of our sessions, I could get some insights into this company’s design processes. …


This article is a quote from my book “Designing digital products for kids”, Apress, 2020.

🎧 Listen to a full conversation about my book and designing for kids on the UX of EdTech Podcast.

Avery common misconception is that the typography on children’s products has to involve the use of…


Twitter contextual menu showing a fake edit function

If you’re on Twitter, you surely know that one of the most common feature requests from users is the infamous edit button. Twitter, since the beginning, never offered the chance to editing tweets; you can either leave it or delete it (and rewrite it, if you want).

Twitter users seem…


illustration of a team of designers
People vector created by stories — www.freepik.com

I’ve been mentoring young designers on ADPlist and MentorCruise for some time now and I had amazing conversations with designers all over the globe. From these exchanges, I got the chance of understanding which are some of the most common struggles of junior and aspiring designers today. …


illustration represting data visualization
Data viz vector created by vectorjuice www.freepik.com

If I had to point my finger at the biggest trend in design in 2020 I’d definitely point at data visualization.

Sure, it’s nothing new. Data viz crawled from its origins on scientific papers into mass adoption earlier than that, especially during big events such as US elections, thanks also…


Illustration representing the concept of gamification
Computer vector created by macrovector_official www.freepik.com

Gamification is one of those buzzwords that started gaining more and more popularity a few years ago. Lots of companies tried to implement some sort of gamification mechanic in their products, but very few did that right.

Why it’s important for us to understand what gamification is and how it…


Illustration of a job interview
Work vector created by storieswww.freepik.com

This is a very controversial topic in the design community, so I’m a bit scared to even bring it up. …


illustration representing people collaborating remotely using different kinds of devices
Illustration created by pikisuperstar — source: Freepik

As I celebrate 1 year of working from home 🎂🏠, also known as “one year in sweatpants,” I’d like to share my 2 cents around this topic, since I’ve been recently reading again, multiple times, the old fairy tale that goes “working from home kills innovation”👴🏻.

In the past 14…

Rubens Cantuni

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